Overview · Storefront analytics
Conversion & storefront performance
No open regressions — all tracked pages and steps are within range.
Visitors
1.61M
+4%
Orders
43,200
+6%
Sales
€3.41M
+7%
Avg order value
€79.00
+€2
Conversion
2.4%
−0.1
MER · blended ROAS
4.95×
€3.41M rev ÷ €690k spend
Paid ROAS
2.5×
tracked €1.74M ÷ €690k
Blended CAC
€16
paid CAC €81 / order
Contribution margin
€1.43M
62% gross − spend · 42%
Checkout leak
€2.9M
37k lost at checkout
LTV · lifetime value
€115
€71 contribution · 1.45 orders/customer
LTV : CAC
4.4×
vs blended CAC €16 · paid 0.9×
Payback period
1.7 orders
paid CAC €81 ÷ €49 contribution/order
Conversion path
Sessions to purchase · drop-off at each step
−39.7% ↓
−74.7% ↓
−70.1% ↓
−45.1% ↓
End-to-end conversion 2.4%
Biggest leak Product view → Cart (−74.7%)
Checkout drop-off cost €2.9M
45,000 purchase sessions consolidate into 43,200 placed orders — repeat visits and multi-cart sessions merge into a single order. Orders (43,200) × €79 AOV ties to €3.41M in sales.
Device split
Share of sessions
63%
Mobile
Mobile63%
Desktop29%
Tablet8%
Top products
by revenue this period
Wool Scarf
9,800 sold
€470k
Linen Shirt
8,400 sold
€454k
Leather Belt
6,300 sold
€320k
Socks (3-pack)
13,600 sold
€258k
Beanie
5,300 sold
€170k
Weekly sales
Last 12 weeks · € thousands per week
Sessions
1.80M
+4%
Pageviews
5.04M
+6%
Avg. session
2m 18s
+11s
Bounce rate
41%
+2
Sessions
Last 14 days · daily visits (thousands)
Landing page performance
entry pages · click a column to sort
| Page | Sessions | CVR | Revenue | Bounce |
|---|---|---|---|---|
| Home / | 659k | 2.1% | €1.09M | 38% |
| Winter edit /collections/winter | 369k | 3.2% | €933k | 31% |
| Wool Scarf /products/wool-scarf | 234k | 4.6% | €851k | 42% |
| Shop all /collections/all | 175k | 2.7% | €373k | 47% |
| About /pages/about | 97k | 0.8% | €61k | 61% |
Page performance
engagement by page
| Page | Views | Avg. time | Exit |
|---|---|---|---|
| Home | 1.70M | 1m 42s | 28% |
| Winter edit | 901k | 2m 06s | 34% |
| Wool Scarf | 700k | 2m 31s | 39% |
| Shop all | 564k | 1m 55s | 44% |
| Cart | 273k | 1m 12s | 70% |
| About | 201k | 0m 58s | 61% |
Products viewed
418
+11
Units sold
108,000
+6%
View → cart
25.2%
+1.4
Product revenue
€3.41M
+7%
Product performance
view → cart → purchase funnel by product
| Product | Views | Add to cart | Purchases | CVR | Revenue |
|---|---|---|---|---|---|
| 1Wool Scarf | 214k | 58,000 | 9,800 | 4.6% | €470k |
| 2Linen Shirt | 196k | 47,000 | 8,400 | 4.3% | €454k |
| 3Leather Belt | 134k | 32,000 | 6,300 | 4.7% | €320k |
| 4Socks (3-pack) | 238k | 53,000 | 13,600 | 5.7% | €258k |
| 5Beanie | 119k | 26,000 | 5,300 | 4.5% | €170k |
Conversion rate
2.4%
−0.1
Add-to-cart rate
15.2%
+0.6
Checkout rate
4.6%
+0.2
Cart abandon
83.6%
+1.1
Conversion path
Sessions to purchase · drop-off at each step
Segment
−39.7% ↓
−74.7% ↓
−70.1% ↓
−45.1% ↓
End-to-end conversion 2.4%
Segment All traffic
Orders in segment 43,200
83.6%
Cart abandonment rate. 274,000 shoppers added to cart, 45,000 completed purchase — 229,000 carts left behind (≈€18.1M at AOV). Biggest single leak is Product view → Add to cart at −74.7%.
Those 45,000 purchase sessions consolidate into 43,200 placed orders (repeat and multi-cart sessions merge). 43,200 orders reconciles with €3.41M sales and the device breakdown. Use the segment toggle above to reconcile the funnel per device — mobile / desktop / tablet orders sum back to 43,200.
Customers
892k
+26,400
New
61%
+3
Returning
39%
−3
Repeat rate
31%
+1
New vs returning
by orders this period
New
26,400
Returning
16,800
Orders
43,200
New customers
61%
Returning customers
39%
Top customers
by lifetime spend
| Customer | Type | Orders | Spend |
|---|---|---|---|
| Northgate Studio | Returning | 38 | €28,400 |
| Harbor & Co. | Returning | 31 | €22,100 |
| Meadow Lane | Returning | 24 | €18,600 |
| Fielder's Supply | Returning | 19 | €14,200 |
| Aster Home | New | 3 | €9,850 |
Mobile share
63%
+2
Desktop CVR
3.5%
+0.1
Mobile CVR
1.9%
−0.1
Tablet CVR
2.3%
+0.1
Device split
Share of sessions
63%
Mobile
Mobile63%
Desktop29%
Tablet8%
Device breakdown
sessions & conversion by device · 21,600 + 18,300 + 3,300 = 43,200 orders
| Device | Sessions | Orders | Conversion |
|---|---|---|---|
| Mobile | 1,134,000 | 21,600 | 1.9% |
| Desktop | 522,000 | 18,300 | 3.5% |
| Tablet | 144,000 | 3,300 | 2.3% |
Running
4
+1
Significant
2
+1
Shipped this Q
7
+3
Win rate
38%
+5
Running experiments
Ship the winner or stop a test that isn’t moving — actions update state instantly (demo, in-memory).
No experiments here
No experiments match this filter. Switch back to “All” to see every test, running and decided.
Recovered revenue
€1.56M
+€180k
Carts recovered
19,700
+2,300
Recovery rate
8.6%
+0.7
Recoverable now
229,000
+4,100
Recovery email sequence
3-step abandoned-cart flow · this period
1
€822k
“You left something behind” · sent after 1h
229,000 sent · 102,800 opened (44.9%) · 10,400 recovered
2
€442k
“Still thinking it over?” · sent after 24h
205,000 sent · 71,500 opened (34.9%) · 5,600 recovered
3
€292k
“10% off to complete your order” · sent after 72h
180,000 sent · 46,600 opened (25.9%) · 3,700 recovered
19,700 carts recovered across all three emails → €1.56M recovered revenue (well under the €18.1M abandoned value). That leaves 229,000 carts still recoverable — the flow re-targets each new abandonment automatically.
Checkout drop-off reasons
229,000 abandoned carts · € lost at AOV
Shipping cost
85,000 · €6.7M
Forced account
55,000 · €4.3M
Payment failed
39,000 · €3.1M
Address / delivery
30,000 · €2.4M
Other / unknown
20,000 · €1.6M
Top exit pages
where shoppers leave
| Page | Exits | Exit rate |
|---|---|---|
| Cart | 191k | 70% |
| Checkout · shipping | 82k | 61% |
| Shop all | 248k | 44% |
| About | 123k | 61% |
| Winter edit | 306k | 34% |
Sessions
1.80M
+4%
Ad spend
€690k
+€28k
Paid ROAS · MER
2.5× · 4.95×
+0.2
Paid CAC
€81
−€3
Channel breakdown
1.80M sessions & revenue per channel
Organic
540k · €1.06M
Direct
504k · €956k
Paid
360k · €785k
Social
270k · €273k
Email
126k · €341k
Campaign attribution
UTM campaigns · spend, orders, ROAS & CAC · €690k total spend
| Campaign | Source / medium | Sessions | Orders | Spend | Revenue | ROAS | CAC |
|---|---|---|---|---|---|---|---|
| winter_sale | meta / paid | 96k | 3,100 | €205k | €574k | 2.8× | €66 |
| retarget_cart | meta / paid | 42k | 2,050 | €118k | €366k | 3.1× | €58 |
| prospecting_pmax | google / pmax | 88k | 2,300 | €246k | €566k | 2.3× | €107 |
| brand_search | google / cpc | 34k | 1,050 | €121k | €231k | 1.9× | €115 |
| newsletter_flows | klaviyo / email | 126k | 3,900 | €0 | €508k | ∞ | €0 |
| creator_ugc | instagram / social | 92k | 900 | €0 | €118k | — | — |
Searches
570k
+7%
Searchers
18%
+1
Zero-result rate
9.4%
+0.8
Search → purchase
4.7%
+0.5
Top queries
most searched terms
| Query | Searches | CTR | → Purchase |
|---|---|---|---|
| wool scarf | 91,000 | 62% | 6.1% |
| gift | 71,500 | 48% | 3.9% |
| linen shirt | 60,800 | 58% | 5.4% |
| socks | 51,500 | 71% | 7.2% |
| sale | 41,700 | 54% | 4.1% |
No matching queries
No search terms match “”. Clear the filter to see all queries again.
Zero-result searches
demand you aren’t serving
| Query | Searches | Signal |
|---|---|---|
| leather gloves | 17,400 | Add product |
| cashmere | 14,000 | Add product |
| gift card | 11,900 | Add page |
| returns policy | 9,400 | Add page |
| xl size | 7,200 | Add variant |
Core Web Vitals
field data · 75th percentile · last 28 days
LCP · loading
3.4s
Needs work
INP · responsiveness
180ms
Good
CLS · visual stability
0.18
Needs work
Slow LCP (3.4s) on mobile is the most likely reason mobile converts at 1.9% vs desktop’s 3.5% — at 1.13M mobile sessions, closing that gap is worth tens of thousands of orders. A hero-image fix would lift LCP fastest.
Speed by page
LCP & INP for the key templates
| Page | LCP | INP | CLS | Status |
|---|---|---|---|---|
| Home | 2.9s | 140ms | 0.09 | Good |
| Product page | 3.4s | 180ms | 0.18 | Needs work |
| Collection | 3.8s | 210ms | 0.21 | Needs work |
| Cart | 2.6s | 120ms | 0.05 | Good |
| Checkout | 4.1s | 260ms | 0.12 | Needs work |
Storefront settings
Read-only in demo
Configuration shown for reference — changes are disabled in this sample workspace.
Store nameStore Website
Primary domainstore-website.example
Store currencyEUR · €
TimezoneEurope/Amsterdam (CET)
CheckoutOne-page checkout Live
Abandoned-cart emailEnabled
Guest checkoutAllowed
Analytics trackingFirst-party
Password pageOff
Data states
how the dashboard behaves while syncing or when empty
Sessions
1.80M
Orders
43,200
Sales
€3.41M
Storefront sync failed
We couldn’t reach the storefront analytics feed on the last run (timeout). Figures shown may be up to an hour old. Retry, or check the storefront connection in Settings.
No data yet
Your storefront was just connected. Analytics will appear here after the first shoppers arrive — usually within a few hours. Nothing is broken; there’s simply no traffic to show yet.